Media Releases

Total News readership increases in all states, reaches 97% of adult population

28 February 2022: Total News readership is up 0.9 per cent for the 12 months to December 2021 with growth in all Australian states and territories.

The latest release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 0.9 per cent compared to the same period last year.

The readership figures, produced by Roy Morgan for ThinkNewsBrands, refer to the 12 months to December 2021 and show that Total News reaches 97 per cent of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites.

Readership has grown in all states and territories up 1.8 per cent in Western Australia and 1.1 per cent in Queensland and digital news maintains its position of strength with readership of 19.3 million, up 1.5 per cent compared to the same period last year.

TOTAL NEWS READERSHIP

READERSHIP BY STATE/TERRITORY

READERSHIP DEMOGRAPHICS

ThinkNewsBrands General Manager Vanessa Lyons said: “Regardless of which state Australians are living in, whether they were in or out of Covid lockdown or getting back to their daily lives, news continues to remain relevant with readership increasing in every state. Wherever you are in the country, whatever your age, news plays a vital role in our lives and the latest readership figures clearly reflect this.”

TOP 10 MOST READ NEWS BRANDS

For the latest readership data, download the News Fundamentals report or check out the
Total News Readership data.

Source: Roy Morgan Research, All People 14+. All audience data is based on the last 4 weeks averaged over the 12 months to December 2021.

Total News is defined as Australians aged 14+ reading news in print and/or news in digital. Digital news includes Australian publishers’ news websites/apps, Apple news and non-Australian owned news. It also includes ABC news and Google news.

Media Enquiries
Brooke Hemphill
bhemphill@premiumcontentalliance.com.au
0419 351 445

About ThinkNewsBrands
Founded by Australian media owners who, collectively, have more than 100 years’ experience in producing news, ThinkNewsBrands shines a light on how and why professionally-produced premium news content is the best partner for advertisers looking to grow their brands and businesses.

Find out more:
thinknewsbrands.com.au

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