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22 August 2022: Total News readership is up 0.8 per cent for the 12 months to June 2022 as news reaches 97 per cent of Australians over the age of 14. The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week period, an […]
22 August 2022: Total News readership is up 0.8 per cent for the 12 months to June 2022 as news reaches 97 per cent of Australians over the age of 14. The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week period, an […]
8 August 2022: Total TV revenue increases 11 per cent for the 12 months to June 2022 while BVOD growth continues to accelerate – up 53 per cent. ThinkTV has today announced the total TV advertising revenue figures for the six and 12 months to 30 June 2022. The total TV advertising market, which includes […]
8 August 2022: Total TV revenue increases 11 per cent for the 12 months to June 2022 while BVOD growth continues to accelerate – up 53 per cent. ThinkTV has today announced the total TV advertising revenue figures for the six and 12 months to 30 June 2022. The total TV advertising market, which includes […]
23 May 2022: Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14. The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week […]
23 May 2022: Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14. The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week […]
23 March 2022: The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning aid for advertisers that draws on sales and campaign data from 60 Australian brands across 10 categories with collective annual advertising spend […]
23 March 2022: The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning aid for advertisers that draws on sales and campaign data from 60 Australian brands across 10 categories with collective annual advertising spend […]
16 March 2022: Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials. Australia’s favourite newspapers and magazines have fully embraced the circular economy by establishing a partnership with REDcycle. On behalf of News Corp Australia, Nine, Seven West Media and Are […]
16 March 2022: Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials. Australia’s favourite newspapers and magazines have fully embraced the circular economy by establishing a partnership with REDcycle. On behalf of News Corp Australia, Nine, Seven West Media and Are […]
14 March 2022: New research finds five hours of social video consumption is required to generate just one minute of video advertising attention versus 12 minutes of premium video. Advertising platforms have long shared usage data to demonstrate effectiveness and justify investment, however new research proves time spent on a platform is markedly different from […]
14 March 2022: New research finds five hours of social video consumption is required to generate just one minute of video advertising attention versus 12 minutes of premium video. Advertising platforms have long shared usage data to demonstrate effectiveness and justify investment, however new research proves time spent on a platform is markedly different from […]
28 February 2022: Total News readership is up 0.9 per cent for the 12 months to December 2021 with growth in all Australian states and territories. The latest release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 0.9 per cent compared […]
28 February 2022: Total News readership is up 0.9 per cent for the 12 months to December 2021 with growth in all Australian states and territories. The latest release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 0.9 per cent compared […]
7 February 2022: Total TV revenue increases 20 per cent for the 12 months to December 2021 while BVOD growth continues to accelerate – up 68 per cent. ThinkTV has today announced the total TV advertising revenue figures for the six and 12 months to 31 December 2021. The total TV advertising market, which includes […]
7 February 2022: Total TV revenue increases 20 per cent for the 12 months to December 2021 while BVOD growth continues to accelerate – up 68 per cent. ThinkTV has today announced the total TV advertising revenue figures for the six and 12 months to 31 December 2021. The total TV advertising market, which includes […]
1 November 2021: A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news. Contrary to popular belief, Australians under the age of 40 are embracing news with a new report showing nine in 10 young Australians read news every month, a figure far greater than any other media channel. […]
1 November 2021: A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news. Contrary to popular belief, Australians under the age of 40 are embracing news with a new report showing nine in 10 young Australians read news every month, a figure far greater than any other media channel. […]
23 August 2021: In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+. The first release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 1 per cent […]
23 August 2021: In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+. The first release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 1 per cent […]
23 August 2021: Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube, regardless of whether the ads align with short or longer-form content on the user-generated video platform. The findings come from the second phase of The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted […]
23 August 2021: Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube, regardless of whether the ads align with short or longer-form content on the user-generated video platform. The findings come from the second phase of The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted […]
16 August 2021: Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures for the six and 12 months to 30 June 2021. The total TV market, which includes metropolitan free-to-air, regional free-to-air, subscription TV […]
16 August 2021: Total TV revenue is up 12 per cent for the 12 months while BVOD surges ahead by 63 per cent. ThinkTV has today announced the total TV advertising revenue figures for the six and 12 months to 30 June 2021. The total TV market, which includes metropolitan free-to-air, regional free-to-air, subscription TV […]
2 August 2021: Industry organisation appoints top news executives as chair and new board member ThinkNewsBrands has today announced Nicholas Gray’s appointment as Chair of the board. Formed in 2020, ThinkNewsBrands delivers empirical evidence and insights around how Australians engage with news demonstrating the impact of advertising in the channel. The organisation is funded by News Corp […]
2 August 2021: Industry organisation appoints top news executives as chair and new board member ThinkNewsBrands has today announced Nicholas Gray’s appointment as Chair of the board. Formed in 2020, ThinkNewsBrands delivers empirical evidence and insights around how Australians engage with news demonstrating the impact of advertising in the channel. The organisation is funded by News Corp […]
26 July 2021: The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms. When it comes to increasing brand and sales impact, ads placed in news consistently outperform both Facebook and YouTube. The findings come from The Benchmark Series, the largest cross-media advertising effectiveness study ever […]
26 July 2021: The latest findings from The Benchmark and Payback Series show advertising in news is more effective than advertising on social media platforms. When it comes to increasing brand and sales impact, ads placed in news consistently outperform both Facebook and YouTube. The findings come from The Benchmark Series, the largest cross-media advertising effectiveness study ever […]
19 July 2021: Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. Media return on investment (ROI) is only half the picture for Australian brands and chasing ROI without adequately considering campaign time frames […]
19 July 2021: Edition Five of The Payback Series shows how to maximise return on investment by choosing channels with the ability to deliver positive ROI as well as short and long-term sales. Media return on investment (ROI) is only half the picture for Australian brands and chasing ROI without adequately considering campaign time frames […]
3 May 2021: The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted in Australia, finds advertising in premium digital media creates superior recall and brand uplift. Advertising in premium digital channels is more effective than run of the internet* and Facebook. The findings come from The Benchmark Series, the largest cross-media advertising effectiveness study ever […]
3 May 2021: The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted in Australia, finds advertising in premium digital media creates superior recall and brand uplift. Advertising in premium digital channels is more effective than run of the internet* and Facebook. The findings come from The Benchmark Series, the largest cross-media advertising effectiveness study ever […]
22 April 2021: ThinkNewsBrands has today announced the appointment of Roy Morgan to oversee news readership measurement from 1 July. As part of this decision, emma will be retired. We have listened to the industry and acknowledge the need to implement a single unified readership metric for Total News, produced by one entity rather than with multiple data sources. The move to a Total News metric brings clarity […]
22 April 2021: ThinkNewsBrands has today announced the appointment of Roy Morgan to oversee news readership measurement from 1 July. As part of this decision, emma will be retired. We have listened to the industry and acknowledge the need to implement a single unified readership metric for Total News, produced by one entity rather than with multiple data sources. The move to a Total News metric brings clarity […]
15 March 2021: The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted in Australia, finds national and metro news to be a highly effective advertising channel based on its unique ability to encode brand memories. Advertising placed in national and metro news, in print and digital, delivers superior brand recall and purchase propensity. […]
15 March 2021: The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted in Australia, finds national and metro news to be a highly effective advertising channel based on its unique ability to encode brand memories. Advertising placed in national and metro news, in print and digital, delivers superior brand recall and purchase propensity. […]
TV continues to outperform the broader advertising market recording a 0.5% increase in revenue for the six months to 30 December 2020, while BVOD increased 52.7% for the same period. ThinkTV has announced the TV advertising revenue figures for the six and 12 months to 31 December 2020. Faced with some of the most difficult […]
TV continues to outperform the broader advertising market recording a 0.5% increase in revenue for the six months to 30 December 2020, while BVOD increased 52.7% for the same period. ThinkTV has announced the TV advertising revenue figures for the six and 12 months to 31 December 2020. Faced with some of the most difficult […]
28 October 2020: A US study conducted by MediaScience, on behalf of Comcast, finds TV and digital advertising are stronger together with TV advertising improving the recall and purchase intent from digital ads and even making them seem less intrusive. Key points: Utilising a panel of 147 adults (18+) representative of the U.S. population, the […]
28 October 2020: A US study conducted by MediaScience, on behalf of Comcast, finds TV and digital advertising are stronger together with TV advertising improving the recall and purchase intent from digital ads and even making them seem less intrusive. Key points: Utilising a panel of 147 adults (18+) representative of the U.S. population, the […]
28 September 2020: The study will determine how premium media channels supercharge awareness, affinity, loyalty, endorsement and business outcomes. In the first research piece since the launch of the new industry organisation, the Premium Content Alliance will quantify the benefits of placing ads in premium media environments. The Premium Effectiveness Study is designed to understand […]
28 September 2020: The study will determine how premium media channels supercharge awareness, affinity, loyalty, endorsement and business outcomes. In the first research piece since the launch of the new industry organisation, the Premium Content Alliance will quantify the benefits of placing ads in premium media environments. The Premium Effectiveness Study is designed to understand […]
31 August 2020: Latest emma figures for the 12 months to June 30 shows digital news websites up 9% and overall readership up 3%. The latest release of emma (Enhanced Media Metrics Australia) for the 12 months to June 30, 2020 shows a 9% increase in readership for digital news websites and a 3% crossplatform […]
31 August 2020: Latest emma figures for the 12 months to June 30 shows digital news websites up 9% and overall readership up 3%. The latest release of emma (Enhanced Media Metrics Australia) for the 12 months to June 30, 2020 shows a 9% increase in readership for digital news websites and a 3% crossplatform […]
27 August 2020: By measuring the same advertising execution across multiple devices, The Benchmark Series shows TV to be the superior video advertising choice for brands looking to grow. From the TV in your living room to the mobile in your hand, a social media newsfeed or the full-screen experience of Broadcaster Video on Demand […]
27 August 2020: By measuring the same advertising execution across multiple devices, The Benchmark Series shows TV to be the superior video advertising choice for brands looking to grow. From the TV in your living room to the mobile in your hand, a social media newsfeed or the full-screen experience of Broadcaster Video on Demand […]
6 July 2020: The Readership Works (TRW) is inviting expressions of interest from research firms to conduct the Australian print audience measurement services from January 2023. TRW, a joint initiative of News Corp Australia, Nine and Seven West Media, is the organisation responsible for Enhanced Media Metrics Australia (emma), the industry accredited cross-platform metric. In […]
6 July 2020: The Readership Works (TRW) is inviting expressions of interest from research firms to conduct the Australian print audience measurement services from January 2023. TRW, a joint initiative of News Corp Australia, Nine and Seven West Media, is the organisation responsible for Enhanced Media Metrics Australia (emma), the industry accredited cross-platform metric. In […]
22 June 2020: Despite loss of offshore recycling options, in 2019, Australia recorded one of the best rates of newsprint recycling in the world Australia continues to achieve impressive rates for recovered newsprint according to figures released by the NewsMediaWorks. The Newsprint Recovery Figures for 2019 report shows that despite loss of offshore recycling options […]
22 June 2020: Despite loss of offshore recycling options, in 2019, Australia recorded one of the best rates of newsprint recycling in the world Australia continues to achieve impressive rates for recovered newsprint according to figures released by the NewsMediaWorks. The Newsprint Recovery Figures for 2019 report shows that despite loss of offshore recycling options […]
1 June 2020: Australian news media brands have delivered record readership of 18.2m, reaching more than nine out of 10 Australians (96%), the highest since the inception of emma (Enhanced Media Metrics Australia) in 2013. The uptick in readership has been fuelled by Australians seeking reliable and trusted news and information during CV-19 with digital […]
1 June 2020: Australian news media brands have delivered record readership of 18.2m, reaching more than nine out of 10 Australians (96%), the highest since the inception of emma (Enhanced Media Metrics Australia) in 2013. The uptick in readership has been fuelled by Australians seeking reliable and trusted news and information during CV-19 with digital […]
4th May 2020: A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts amid the Covid-19 pandemic. The ‘When they go dark, the spotlight is yours’ campaign, inspired by a similar initiative from the UK’s Institute of Practitioners in Advertising (IPA), says brands […]
4th May 2020: A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts amid the Covid-19 pandemic. The ‘When they go dark, the spotlight is yours’ campaign, inspired by a similar initiative from the UK’s Institute of Practitioners in Advertising (IPA), says brands […]
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