Research

Total TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames.

2020 certainly ruffled our feathers, and as we hatch open a new year, marketers will have to remain agile as now is the time to make up for lost sales in the short-term, and all the while we need to ensure we are laying the foundations for sustained brand growth in the long-term.

A brand-new edition of The Payback Series uses econometrics to demonstrate how Total TV’s broad reach, high levels of attention and time spent viewing ensure that Total TV is the ultimate tool for marketers who want to drive sales right now and in the long term.

The study includes 60 Australian brands, 9 media channels and 850+ ROI observations across multiple years, to deliver a comprehensive comparison of performance of media platforms in both the short and long-term.

Key findings from the study include:

  • Invest $1 in Total TV and get $4.30 back in three months
  • Total TV is the number 1 driver of search
  • Total TV is best at making other channels more effective

Total TV has the ability to generate business demand in the short and long-term. Find out more about how Total TV makes a quicker, stronger, and more sustained impact than any other media.

Download the findings at thinktv.com.au

Research
2nd Jul

Timely, in-depth and independent research to support media investment decisions
Timely, in-depth and independent research to support media investment decisions

Market Intelligence
2nd Jul

The intel you need to make the decisions that matter most
The intel you need to make the decisions that matter most

Deep Dives
2nd Jun

Go deeper to better inform your media selection
Go deeper to better inform your media selection
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