Research

Total TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames.

2020 certainly ruffled our feathers, and as we hatch open a new year, marketers will have to remain agile as now is the time to make up for lost sales in the short-term, and all the while we need to ensure we are laying the foundations for sustained brand growth in the long-term.

A brand-new edition of The Payback Series uses econometrics to demonstrate how Total TV’s broad reach, high levels of attention and time spent viewing ensure that Total TV is the ultimate tool for marketers who want to drive sales right now and in the long term.

The study includes 60 Australian brands, 9 media channels and 850+ ROI observations across multiple years, to deliver a comprehensive comparison of performance of media platforms in both the short and long-term.

Key findings from the study include:

  • Invest $1 in Total TV and get $4.30 back in three months
  • Total TV is the number 1 driver of search
  • Total TV is best at making other channels more effective

Total TV has the ability to generate business demand in the short and long-term. Find out more about how Total TV makes a quicker, stronger, and more sustained impact than any other media.

Download the findings at thinktv.com.au

Fact Packs
25th May

ThinkNewsBrands Fundamentals: Facts and stats May, 2022

Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership of news by age and by region Time spent with news by location and demographic Readership: […]

ThinkNewsBrands Fundamentals: Facts and stats May, 2022

Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership of news by age and by region Time spent with news by location and demographic Readership: […]

Fact Packs
17th Mar

ThinkTV Fact Pack: Jul to Dec 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H2 2021 Fact Pack for a deep dive on […]

ThinkTV Fact Pack: Jul to Dec 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H2 2021 Fact Pack for a deep dive on […]

Research
8th Mar

Not all ‘time spent’ is equal

Latest research shows time spent on a media platform is not the same as time spent consuming advertising. When it comes to all important ad attention, premium video (combined BVOD and short-form video) outperforms YouTube and social video (Facebook and Instagram). For every hour of time spent on different platforms, the amount of ad exposure […]

Not all ‘time spent’ is equal

Latest research shows time spent on a media platform is not the same as time spent consuming advertising. When it comes to all important ad attention, premium video (combined BVOD and short-form video) outperforms YouTube and social video (Facebook and Instagram). For every hour of time spent on different platforms, the amount of ad exposure […]

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