Resource Centre

Market intelligence and in-depth business insights through a premium content lens

The Premium Content Alliance invests in independent research from experts in their field to help marketers and their agencies make strategic, timely, and well-informed decisions. From fast facts to deep dives, let our content library guide your marketing choices and know-how.

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Research
1st Nov

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news. The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel. Ignite a movement […]

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news. The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel. Ignite a movement […]

Fact Packs
16th Sep

ThinkTV Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2021 Fact Pack for a deep dive […]

ThinkTV Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2021 Fact Pack for a deep dive […]

Research
23rd Aug

Not all digital video is equal

Premium digital environments matter, but how does premium digital video compare? Earlier in 2021, we proved that advertising in premium digital environments matters and is more effective for advertisers.  Now, we dive into the world of premium video to see how it stacks up against user-generated and social video. We set out to see the […]

Not all digital video is equal

Premium digital environments matter, but how does premium digital video compare? Earlier in 2021, we proved that advertising in premium digital environments matters and is more effective for advertisers.  Now, we dive into the world of premium video to see how it stacks up against user-generated and social video. We set out to see the […]

Fact Packs
23rd Aug

ThinkNewsBrands Fundamentals: Facts and stats Q2, 2021

Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: Detailed readership across news platform (print, digital and cross platform) Readership of news by age and by region Time spent with news by location and demographic Readership: […]

ThinkNewsBrands Fundamentals: Facts and stats Q2, 2021

Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: Detailed readership across news platform (print, digital and cross platform) Readership of news by age and by region Time spent with news by location and demographic Readership: […]

Research
26th Jul

The Benchmark Series: The Social Chapter

Advertising in news is more effective than advertising on social media platforms. With the strongest reach, superior trust, memorability and immediate ROI impact, advertising in news deserves a greater share of your media mix.   The latest findings from The Benchmark and Payback Series now prove that when it comes to increasing your brand and sales […]

The Benchmark Series: The Social Chapter

Advertising in news is more effective than advertising on social media platforms. With the strongest reach, superior trust, memorability and immediate ROI impact, advertising in news deserves a greater share of your media mix.   The latest findings from The Benchmark and Payback Series now prove that when it comes to increasing your brand and sales […]

Research
19th Jul

Research reveals the difference between efficient and effective ROI

The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI). As a fresh financial year begins, marketers, now more than ever, are working to ensure they are dedicating their campaign budgets to the right channels to deliver strong sales growth. The latest edition of the Payback Series, an […]

Research reveals the difference between efficient and effective ROI

The latest edition of The Payback Series examines the ability of media to optimise campaign return on investment (ROI). As a fresh financial year begins, marketers, now more than ever, are working to ensure they are dedicating their campaign budgets to the right channels to deliver strong sales growth. The latest edition of the Payback Series, an […]

Fact Packs
7th Jul

ThinkNewsBrands Fundamentals: Facts and stats Q1, 2021

Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: Detailed readership across news platform (print, digital and cross platform) Readership of news by age and by region Time spent with news by location and demographic Readership: […]

ThinkNewsBrands Fundamentals: Facts and stats Q1, 2021

Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: Detailed readership across news platform (print, digital and cross platform) Readership of news by age and by region Time spent with news by location and demographic Readership: […]

Research
7th Jul

Welcome to the premium world of digital

Do premium environments deliver better results? Not all digital media is equal and now there’s proof. It’s the research we’ve all been waiting for. The Benchmark Series, Australia’s largest cross-media advertising effectiveness study, proves definitively that advertising in premium media is more effective than run of the internet. Commissioned by ThinkPremiumDigital, The Benchmark Series has […]

Welcome to the premium world of digital

Do premium environments deliver better results? Not all digital media is equal and now there’s proof. It’s the research we’ve all been waiting for. The Benchmark Series, Australia’s largest cross-media advertising effectiveness study, proves definitively that advertising in premium media is more effective than run of the internet. Commissioned by ThinkPremiumDigital, The Benchmark Series has […]

Fact Packs
7th Jul

ThinkNewsBrands Fundamentals: Facts and stats H2, 2020

Just need the facts? Twice a year, ThinkNewsBrands Fundamentals provides all the facts and stats for news readership from the last six months. Get all the facts you need about Total News for the six months to December 2020: Detailed readership across news platform (print, digital and cross platform) Readership of news by age and […]

ThinkNewsBrands Fundamentals: Facts and stats H2, 2020

Just need the facts? Twice a year, ThinkNewsBrands Fundamentals provides all the facts and stats for news readership from the last six months. Get all the facts you need about Total News for the six months to December 2020: Detailed readership across news platform (print, digital and cross platform) Readership of news by age and […]

Research
7th Jul

The Benchmark Series: The powerful impact of placement

Advertising in news is the most effective way to put your message in front of more Australians, more often, with greater impact. When you think news, do you think the strongest reach, a growing audience, superior trust, and powerful immediate ROI impact?  If not, it’s time to think again, because advertising in news deserves a greater share of your media mix.    The latest findings […]

The Benchmark Series: The powerful impact of placement

Advertising in news is the most effective way to put your message in front of more Australians, more often, with greater impact. When you think news, do you think the strongest reach, a growing audience, superior trust, and powerful immediate ROI impact?  If not, it’s time to think again, because advertising in news deserves a greater share of your media mix.    The latest findings […]

Research
4th Mar

Total TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. 2020 certainly ruffled our feathers, and as we hatch open a new year, marketers will have to remain agile as now is the time to make up […]

Total TV generates business demand in the short and long-term

The latest edition of The Payback Series demonstrates Total TV’s ability to generate demand for Australian businesses in a multitude of categories across a range of time frames. 2020 certainly ruffled our feathers, and as we hatch open a new year, marketers will have to remain agile as now is the time to make up […]

Fact Packs
1st Mar

ThinkTV Fact Pack: Jul to Dec 2020

Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data. Download the Fact Pack for a deep dive on all things TV including top performing programs and episodes as well metro, regional and national viewing base. The Fact Pack also […]

ThinkTV Fact Pack: Jul to Dec 2020

Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of TV audience data. Download the Fact Pack for a deep dive on all things TV including top performing programs and episodes as well metro, regional and national viewing base. The Fact Pack also […]

Fact Packs
1st Mar

ThinkNewsBrands Fundamentals: Facts and stats H1, 2020

Just need the facts? Twice a year, ThinkNewsBrands Fundamentals provide all the facts and stats for news readership from the last six months. Get all the facts you need including: Detailed readership across the different news platforms (newspapers, digital and cross platform) Readership of news brands by age and by region Time spent with news […]

ThinkNewsBrands Fundamentals: Facts and stats H1, 2020

Just need the facts? Twice a year, ThinkNewsBrands Fundamentals provide all the facts and stats for news readership from the last six months. Get all the facts you need including: Detailed readership across the different news platforms (newspapers, digital and cross platform) Readership of news brands by age and by region Time spent with news […]

Research
29th Sep

Premium Effectiveness: A study to quantify the benefits of advertising in premium media

The Premium Effectiveness study will determine how premium media channels supercharge awareness, affinity, loyalty, endorsement and business outcomes. Through its inaugural study, the Premium Content Alliance will quantify the benefits of placing ads in premium media environments. The Premium Effectiveness Study is designed to understand the branding value of premium advertising inventory versus other media […]

Premium Effectiveness: A study to quantify the benefits of advertising in premium media

The Premium Effectiveness study will determine how premium media channels supercharge awareness, affinity, loyalty, endorsement and business outcomes. Through its inaugural study, the Premium Content Alliance will quantify the benefits of placing ads in premium media environments. The Premium Effectiveness Study is designed to understand the branding value of premium advertising inventory versus other media […]

Market Intelligence
2nd Jul

The intel you need to make the decisions that matter most

We’ve gathered and analysed trends, category intel and industry best-practice to help you make accurate and confident decisions as you build marketing strategies. Marketing – the growth engine of your business The role of marketing is to generate demand, and so, more than any other business function, marketing acts as a growth engine. With advances […]

The intel you need to make the decisions that matter most

We’ve gathered and analysed trends, category intel and industry best-practice to help you make accurate and confident decisions as you build marketing strategies. Marketing – the growth engine of your business The role of marketing is to generate demand, and so, more than any other business function, marketing acts as a growth engine. With advances […]

Research
2nd Jul

Timely, in-depth and independent research to support media investment decisions

The Premium Content Alliance works with esteemed academics and respected researchers to deliver research that helps to inform pivotal marketing-based business decisions. The Benchmark Series While some advertising platforms may seem more cost-effective, are they actually delivering on the metrics that matter? The Benchmark Series shows you how to make the most of your media […]

Timely, in-depth and independent research to support media investment decisions

The Premium Content Alliance works with esteemed academics and respected researchers to deliver research that helps to inform pivotal marketing-based business decisions. The Benchmark Series While some advertising platforms may seem more cost-effective, are they actually delivering on the metrics that matter? The Benchmark Series shows you how to make the most of your media […]

Deep Dives
2nd Jun

Go deeper to better inform your media selection

The Premium Content Alliance takes you beyond the top line for a detailed understanding of the issues that matter to marketing investment. Competitive advantages of maintaining ad investment during COVID-19 Australia’s leading premium content creation companies have joined together to launch a campaign to show marketers the competitive advantage of maintaining or growing their advertising […]

Go deeper to better inform your media selection

The Premium Content Alliance takes you beyond the top line for a detailed understanding of the issues that matter to marketing investment. Competitive advantages of maintaining ad investment during COVID-19 Australia’s leading premium content creation companies have joined together to launch a campaign to show marketers the competitive advantage of maintaining or growing their advertising […]

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