Research

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news.

The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel.

Ignite a movement by reaching an influential younger audience when they are most receptive.

The Youth Chapter insights:

  • More Australians under 40 engage with news than any other channel
  • Ads on news are nearly 3X stickier than on Facebook
  • Almost 3 in 5 under 40s get their news from a printed newspaper

Find out more and download the findings at thinknewsbrands.com.au

Fact Packs
14th Mar

ThinkTV Fact Pack: Jul to Dec 2022

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H2 2022 Fact Pack for a deep dive on all things TV, including top […]

ThinkTV Fact Pack: Jul to Dec 2022

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H2 2022 Fact Pack for a deep dive on all things TV, including top […]

Fact Packs
14th Mar

ThinkNewsBrands Fundamentals: Facts and stats February, 2023

Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: To download the latest facts visit thinknewsbrands.com.au

ThinkNewsBrands Fundamentals: Facts and stats February, 2023

Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: To download the latest facts visit thinknewsbrands.com.au

Fact Packs
9th Sep

ThinkTV Fact Pack: Jan to Jun 2022

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2022 Fact Pack for a deep dive on all […]

ThinkTV Fact Pack: Jan to Jun 2022

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2022 Fact Pack for a deep dive on all […]

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