Research

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news.

The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel.

Ignite a movement by reaching an influential younger audience when they are most receptive.

The Youth Chapter insights:

  • More Australians under 40 engage with news than any other channel
  • Ads on news are nearly 3X stickier than on Facebook
  • Almost 3 in 5 under 40s get their news from a printed newspaper

Find out more and download the findings at thinknewsbrands.com.au

Fact Packs
17th Mar

ThinkTV Fact Pack: Jul to Dec 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H2 2021 Fact Pack for a deep dive on […]

ThinkTV Fact Pack: Jul to Dec 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H2 2021 Fact Pack for a deep dive on […]

Research
8th Mar

Not all ‘time spent’ is equal

Latest research shows time spent on a media platform is not the same as time spent consuming advertising. When it comes to all important ad attention, premium video (combined BVOD and short-form video) outperforms YouTube and social video (Facebook and Instagram). For every hour of time spent on different platforms, the amount of ad exposure […]

Not all ‘time spent’ is equal

Latest research shows time spent on a media platform is not the same as time spent consuming advertising. When it comes to all important ad attention, premium video (combined BVOD and short-form video) outperforms YouTube and social video (Facebook and Instagram). For every hour of time spent on different platforms, the amount of ad exposure […]

Fact Packs
7th Mar

ThinkNewsBrands Fundamentals: Facts and stats H2, 2021

Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership of news by age and by region Time spent with news by location and demographic Readership: […]

ThinkNewsBrands Fundamentals: Facts and stats H2, 2021

Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership of news by age and by region Time spent with news by location and demographic Readership: […]

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