Research

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news.

The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel.

Ignite a movement by reaching an influential younger audience when they are most receptive.

The Youth Chapter insights:

  • More Australians under 40 engage with news than any other channel
  • Ads on news are nearly 3X stickier than on Facebook
  • Almost 3 in 5 under 40s get their news from a printed newspaper

Find out more and download the findings at thinknewsbrands.com.au

Research
1st Nov

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news. The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel. Ignite a movement […]

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news. The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel. Ignite a movement […]

Fact Packs
16th Sep

ThinkTV Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2021 Fact Pack for a deep dive […]

ThinkTV Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2021 Fact Pack for a deep dive […]

Research
23rd Aug

Not all digital video is equal

Premium digital environments matter, but how does premium digital video compare? Earlier in 2021, we proved that advertising in premium digital environments matters and is more effective for advertisers.  Now, we dive into the world of premium video to see how it stacks up against user-generated and social video. We set out to see the […]

Not all digital video is equal

Premium digital environments matter, but how does premium digital video compare? Earlier in 2021, we proved that advertising in premium digital environments matters and is more effective for advertisers.  Now, we dive into the world of premium video to see how it stacks up against user-generated and social video. We set out to see the […]

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