Research

The Benchmark Series: The Social Chapter

Advertising in news is more effective than advertising on social media platforms.

With the strongest reach, superior trust, memorability and immediate ROI impact, advertising in news deserves a greater share of your media mix.  

The latest findings from The Benchmark and Payback Series now prove that when it comes to increasing your brand and sales impact, social media is simply no alternative to news advertising.

The Social Chapter insights: 

  • Newspaper ads outperform Facebook by up to 4X
  • Ads in news deliver 1.7X the brand impact of YouTube 
  • News is amongst the best for short-term ROI, 10% better than social media 
  • Readership of news is high across all Australians, including heavy users of social media 

Find out more and download the findings at thinknewsbrands.com.au

Fact Packs
14th Mar

ThinkTV Fact Pack: Jul to Dec 2022

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H2 2022 Fact Pack for a deep dive on all things TV, including top […]

ThinkTV Fact Pack: Jul to Dec 2022

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H2 2022 Fact Pack for a deep dive on all things TV, including top […]

Fact Packs
14th Mar

ThinkNewsBrands Fundamentals: Facts and stats February, 2023

Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: To download the latest facts visit thinknewsbrands.com.au

ThinkNewsBrands Fundamentals: Facts and stats February, 2023

Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: To download the latest facts visit thinknewsbrands.com.au

Fact Packs
9th Sep

ThinkTV Fact Pack: Jan to Jun 2022

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2022 Fact Pack for a deep dive on all […]

ThinkTV Fact Pack: Jan to Jun 2022

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2022 Fact Pack for a deep dive on all […]

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