Research

The Benchmark Series: The Social Chapter

Advertising in news is more effective than advertising on social media platforms.

With the strongest reach, superior trust, memorability and immediate ROI impact, advertising in news deserves a greater share of your media mix.  

The latest findings from The Benchmark and Payback Series now prove that when it comes to increasing your brand and sales impact, social media is simply no alternative to news advertising.

The Social Chapter insights: 

  • Newspaper ads outperform Facebook by up to 4X
  • Ads in news deliver 1.7X the brand impact of YouTube 
  • News is amongst the best for short-term ROI, 10% better than social media 
  • Readership of news is high across all Australians, including heavy users of social media 

Find out more and download the findings at thinknewsbrands.com.au

Research
1st Nov

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news. The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel. Ignite a movement […]

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news. The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel. Ignite a movement […]

Fact Packs
16th Sep

ThinkTV Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2021 Fact Pack for a deep dive […]

ThinkTV Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2021 Fact Pack for a deep dive […]

Research
23rd Aug

Not all digital video is equal

Premium digital environments matter, but how does premium digital video compare? Earlier in 2021, we proved that advertising in premium digital environments matters and is more effective for advertisers.  Now, we dive into the world of premium video to see how it stacks up against user-generated and social video. We set out to see the […]

Not all digital video is equal

Premium digital environments matter, but how does premium digital video compare? Earlier in 2021, we proved that advertising in premium digital environments matters and is more effective for advertisers.  Now, we dive into the world of premium video to see how it stacks up against user-generated and social video. We set out to see the […]

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