Media Releases

Readership for news brands up year-on-year

31 August 2020: Latest emma figures for the 12 months to June 30 shows digital news websites up 9% and overall readership up 3%.

The latest release of emma (Enhanced Media Metrics Australia) for the 12 months to June 30, 2020 shows a 9% increase in readership for digital news websites and a 3% crossplatform increase against the same period a year prior.

Overall, Australian news media brands have delivered readership of 18 million, reaching 95% of the population. Across measured digital platforms, news media reached 16.9 million Australians representing 89% of the population aged 14+. Print reach was 11.6 million, 61% of Australians.

The Readership Works General Manager Mal Dale said: “The latest emma data confirms how important trusted news and information is for all Australians. Now, more than ever, trust matters. It’s at the heart of Australia’s news brands; renowned for professionally produced, quality journalism that 95% of the population relies on.”

Sources
emma – Survey conducted by Ipsos Connect, People 14+, 12 months ending June 2020. Print Readership is based on average last four weeks.
Digital news media readership is based on last four weeks soft calibrated to DCR.
News media is defined as member companies of ThinkNewsBrands, including Nine, News Corp Australia, Seven West Media’s West Australian Newspapers.

About emma
emma (Enhanced Media Metrics Australia) is Australia’s cross-platform audience insights metric built for the digital age. emma was developed for The Readership Works (TRW) by independent research companies Ipsos and Nielsen. The Media Federation of Australia was involved in the development of emma and sits on the Technical Committee. emma is independently audited by Dr Rob Hall.

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