Helping Australian businesses generate the greatest return from premium media
Get informed of the latest resources & trending news straight to your inbox
Essential Premium Content Stats
4 in 5 adult Australians are reached by premium content each week
19 million read news media in a given week
85% average weekly reach of TV + BVOD
19.1 million access premium digital content every month
Premium & Preferred
Great marketing has the power to generate profitable relationships and the key to this is choosing the right media channels. Investing in premium content delivers unparalleled economic and brand-building benefits.
Trending Now
7 July 2022: Williams brings 25 years of marketing and research experience to the role where she will head up marketing for the Alliance’s three brands, ThinkTV, ThinkNewsBrands and ThinkPremiumDigital The Premium Content Alliance (PCA) has announced the appointment of Claire Williams to the role of Head of Marketing. The Alliance was formed in 2020 […]
7 July 2022: Williams brings 25 years of marketing and research experience to the role where she will head up marketing for the Alliance’s three brands, ThinkTV, ThinkNewsBrands and ThinkPremiumDigital The Premium Content Alliance (PCA) has announced the appointment of Claire Williams to the role of Head of Marketing. The Alliance was formed in 2020 […]
23 May 2022: Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14. The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week […]
23 May 2022: Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14. The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week […]
Latest from the resource centre
Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership of news by age and by region Time spent with news by location and demographic Readership: […]
Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership of news by age and by region Time spent with news by location and demographic Readership: […]
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H2 2021 Fact Pack for a deep dive on […]
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H2 2021 Fact Pack for a deep dive on […]