The Premium Content Alliance was formed by Australian media owners to support Australian companies and help them understand how to best use premium content to grow their reputations, customers and businesses. The organisation does this through independent research that demonstrates the value of professionally produced content and its ability to deliver positive outcomes for businesses.
Formed by Australia’s leading premium content creation companies – Foxtel Group, Foxtel Media, Network 10, News Corp Australia, Nine and Seven West Media – the Alliance reaches four out of five adult Australians every week.
We recognise that today’s marketing efforts must draw on multiple channels and so the Alliance provides clear evidence and guidelines for how to best optimise media investment to deliver longer and stronger business impacts.
The Premium Content Alliance shares how to best accomplish this through its three operating businesses: ThinkTV, ThinkPremiumDigital and ThinkNewsBrands. Together, the Premium Content Alliance and its three arms inform and inspire businesses as they look to partner with media channels to capitalise on new growth opportunities.
ThinkTV demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment. It does this by championing the power of TV advertising on any device, through research, education and industry development.
ThinkPremiumDigitial promotes the true value of advertising in Australian premium digital content. The organisation proves the business benefits of utilising premium video, display and native environments and demonstrates that premium digital delivers larger business benefits than global digital platforms.
More Australians than ever before rely on news brands each day. This provides advertisers with more ways to reach and engage Australian consumers in trusted, accountable environments. ThinkNewsBrands promotes news brands – across print and digital – as an effective channel to create growth for businesses.