Media Releases

News media delivers record readership as news brands reach 18.2m Australians

1 June 2020: Australian news media brands have delivered record readership of 18.2m, reaching more than nine out of 10 Australians (96%), the highest since the inception of emma (Enhanced Media Metrics Australia) in 2013.

The uptick in readership has been fuelled by Australians seeking reliable and trusted news and information during CV-19 with digital consumption of news media the key driver. Across measured digital platforms, news media reached 17.2 million Australians, representing 91% of the population aged 14+, a 10% audience increase compared to the previous period (Dec 19). Despite the pandemic, print audiences continued to reach 12.7 million, or two in three Australians (67%).

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1st Jun

News media delivers record readership as news brands reach 18.2m Australians
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1st Jul

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