Media Releases

News media delivers record readership as news brands reach 18.2m Australians

1 June 2020: Australian news media brands have delivered record readership of 18.2m, reaching more than nine out of 10 Australians (96%), the highest since the inception of emma (Enhanced Media Metrics Australia) in 2013.

The uptick in readership has been fuelled by Australians seeking reliable and trusted news and information during CV-19 with digital consumption of news media the key driver. Across measured digital platforms, news media reached 17.2 million Australians, representing 91% of the population aged 14+, a 10% audience increase compared to the previous period (Dec 19). Despite the pandemic, print audiences continued to reach 12.7 million, or two in three Australians (67%).

Media Releases
30th Mar

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

23 March 2022: The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning aid for advertisers that draws on sales and campaign data from 60 Australian brands across 10 categories with collective annual advertising spend […]

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

23 March 2022: The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning aid for advertisers that draws on sales and campaign data from 60 Australian brands across 10 categories with collective annual advertising spend […]

Media Releases
16th Mar

Australian publishers forge partnership with REDcycle, launch advertising campaign

16 March 2022: Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials. Australia’s favourite newspapers and magazines have fully embraced the circular economy by establishing a partnership with REDcycle. On behalf of News Corp Australia, Nine, Seven West Media and Are […]

Australian publishers forge partnership with REDcycle, launch advertising campaign

16 March 2022: Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials. Australia’s favourite newspapers and magazines have fully embraced the circular economy by establishing a partnership with REDcycle. On behalf of News Corp Australia, Nine, Seven West Media and Are […]

Latest News
14th Mar

Premium video generates up to 25 times more advertising attention than social video

14 March 2022: New research finds five hours of social video consumption is required to generate just one minute of video advertising attention versus 12 minutes of premium video. Advertising platforms have long shared usage data to demonstrate effectiveness and justify investment, however new research proves time spent on a platform is markedly different from […]

Premium video generates up to 25 times more advertising attention than social video

14 March 2022: New research finds five hours of social video consumption is required to generate just one minute of video advertising attention versus 12 minutes of premium video. Advertising platforms have long shared usage data to demonstrate effectiveness and justify investment, however new research proves time spent on a platform is markedly different from […]

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