Media Releases

More than 20 million Australians continue to read news

23 August 2021: In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+.

The first release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 1 per cent compared to the same period last year.

The readership figures, produced for the first time by Roy Morgan for ThinkNewsBrands, refer to the 12 months to June 2021 and show that Total News reaches 97 per cent of the population aged 14+. Total News consists of all news brands (print and digital) and digital news websites.

Digital news maintains its position of strength with readership of 19.1 million, 90 per cent of the population aged 14+.

Print news has seen a 6 per cent increase compared to the same period last year, now reaching 14.1 million people, 67 per cent of the population aged 14+.

TOP 10 MOST READ NEWS BRANDS

ThinkNewsBrands General Manager Vanessa Lyons said: “With all of us feeling the impact of the ongoing Covid health crisis, trusted, timely news has never been more important. This is very clearly reflected in the first release of Total News readership figures which shows news maintaining robust audiences.”

In April, ThinkNewsBrands announced the appointment of Roy Morgan to measure news readership and the retirement of emma (Enhanced Media Metrics Australia).

Of this change, Lyons added: “The move to Total News, produced by Roy Morgan, brings clarity to the industry as all advertisers, agencies and publishers can now rely on one audience metric for news, enabling better campaign investment decisions through simplified media planning tools. Within the Roy Morgan ecosystem, news as a media channel is now more clearly presented and displayed similarly to other channels with this level of reach.”

Roy Morgan CEO Michele Levine said: “We’re pleased to be working with ThinkNewsBrands to measure and report Total News. Since our appointment, we have been busy behind the scenes creating simplicity for channel planners and clearly representing the reach and scale of news among all Australians.

“This is a great step forward for the industry with news now displayed as a stand-alone media channel inside Asteroid, the most used planning software. This enables media planners to easily assess the reach of news relative to other channels.”

Media Enquiries
Brooke Hemphill
bhemphill@premiumcontentalliance.com.au
0419 351 445

About ThinkNewsBrands
Founded by Australian media owners who, collectively, have more than 100 years’ experience in producing news, ThinkNewsBrands shines a light on how and why professionally produced premium news content is the best partner for advertisers looking to grow their brands and businesses.

Find out more:
thinknewsbrands.com.au

Media Releases
25th May

Total News readership continues to grow

23 May 2022: Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14. The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week […]

Total News readership continues to grow

23 May 2022: Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14. The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week […]

Media Releases
30th Mar

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

23 March 2022: The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning aid for advertisers that draws on sales and campaign data from 60 Australian brands across 10 categories with collective annual advertising spend […]

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

23 March 2022: The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning aid for advertisers that draws on sales and campaign data from 60 Australian brands across 10 categories with collective annual advertising spend […]

Media Releases
16th Mar

Australian publishers forge partnership with REDcycle, launch advertising campaign

16 March 2022: Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials. Australia’s favourite newspapers and magazines have fully embraced the circular economy by establishing a partnership with REDcycle. On behalf of News Corp Australia, Nine, Seven West Media and Are […]

Australian publishers forge partnership with REDcycle, launch advertising campaign

16 March 2022: Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials. Australia’s favourite newspapers and magazines have fully embraced the circular economy by establishing a partnership with REDcycle. On behalf of News Corp Australia, Nine, Seven West Media and Are […]

There are no results to display. Please try a different keyword or reset the filters to see everything.