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Marketers are urged to keep up brand messaging during COVID-19

4th May 2020: A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts amid the Covid-19 pandemic.

The ‘When they go dark, the spotlight is yours’ campaign, inspired by a similar initiative from the UK’s Institute of Practitioners in Advertising (IPA), says brands can gain competitive advantage by maintaining advertising during this crisis. Premium Content Alliance CEO, Kim Portrate, told CMO “an analysis of advertising spend during past recessions shows brands that continue to advertise when their competitors go dark see increased market share”.

By Rosalyn Page
Published cmo.com.au

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26th Aug

Total News maintains readership growth

22 August 2022: Total News readership is up 0.8 per cent for the 12 months to June 2022 as news reaches 97 per cent of Australians over the age of 14. The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week period, an […]

Total News maintains readership growth

22 August 2022: Total News readership is up 0.8 per cent for the 12 months to June 2022 as news reaches 97 per cent of Australians over the age of 14. The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week period, an […]

Media Releases
26th Aug

Total TV advertising market records $4.3 billion for 12 months to June 2022

8 August 2022: Total TV revenue increases 11 per cent for the 12 months to June 2022 while BVOD growth continues to accelerate – up 53 per cent. ThinkTV has today announced the total TV advertising revenue figures for the six and 12 months to 30 June 2022. The total TV advertising market, which includes […]

Total TV advertising market records $4.3 billion for 12 months to June 2022

8 August 2022: Total TV revenue increases 11 per cent for the 12 months to June 2022 while BVOD growth continues to accelerate – up 53 per cent. ThinkTV has today announced the total TV advertising revenue figures for the six and 12 months to 30 June 2022. The total TV advertising market, which includes […]

Media Releases
25th May

Total News readership continues to grow

23 May 2022: Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14. The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week […]

Total News readership continues to grow

23 May 2022: Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14. The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week […]

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