Latest News

Marketers are urged to keep up brand messaging during COVID-19

4th May 2020: A new campaign backed by an alliance of media outlets is urging brands not to wind back their marketing and advertising efforts amid the Covid-19 pandemic.

The ‘When they go dark, the spotlight is yours’ campaign, inspired by a similar initiative from the UK’s Institute of Practitioners in Advertising (IPA), says brands can gain competitive advantage by maintaining advertising during this crisis. Premium Content Alliance CEO, Kim Portrate, told CMO “an analysis of advertising spend during past recessions shows brands that continue to advertise when their competitors go dark see increased market share”.

By Rosalyn Page
Published cmo.com.au

Media Releases
1st Nov

Nine in 10 under 40s engage with news every month, more than any other channel

1 November 2021: A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news. Contrary to popular belief, Australians under the age of 40 are embracing news with a new report showing nine in 10 young Australians read news every month, a figure far greater than any other media channel. […]

Nine in 10 under 40s engage with news every month, more than any other channel

1 November 2021: A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news. Contrary to popular belief, Australians under the age of 40 are embracing news with a new report showing nine in 10 young Australians read news every month, a figure far greater than any other media channel. […]

Media Releases
23rd Aug

More than 20 million Australians continue to read news

23 August 2021: In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+. The first release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 1 per cent […]

More than 20 million Australians continue to read news

23 August 2021: In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+. The first release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 1 per cent […]

Latest News
23rd Aug

New research finds ads on BVOD are liked more and better remembered than ads on YouTube

23 August 2021: Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube, regardless of whether the ads align with short or longer-form content on the user-generated video platform. The findings come from the second phase of The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted […]

New research finds ads on BVOD are liked more and better remembered than ads on YouTube

23 August 2021: Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube, regardless of whether the ads align with short or longer-form content on the user-generated video platform. The findings come from the second phase of The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted […]

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