Media Releases

Industry to move to a Total News metric

22 April 2021: ThinkNewsBrands has today announced the appointment of Roy Morgan to oversee news readership measurement from 1 July. As part of this decision, emma will be retired.

We have listened to the industry and acknowledge the need to implement a single unified readership metric for Total News, produced by one entity rather than with multiple data sources.  

The move to a Total News metric brings clarity to the industry as all advertisers, agencies and publishers will now rely on one measurement, approved and used by all parties, enabling better campaign investment decisions through simplified media planning tools.

The commencement of the partnership follows work between ThinkNewsBrands and Roy Morgan to further refine Roy Morgan’s well-established readership methodology across news in both print and digital formats.  

When the partnership begins in July, updates will be made within the Roy Morgan database such as the inclusion of additional publications and an upgrade of categories to more clearly represent the news platform as a whole. 

ThinkNewsBrands will continue to release quarterly readership data, now termed Total News, in conjunction with Roy Morgan, with the first data release scheduled for August. Current users of emma will retain access to historical data to conduct comparative analysis where required. 

Media Enquiries
Brooke Hemphill
bhemphill@premiumcontentalliance.com.au
0419 351 445

About ThinkNewsBrands
Founded by Australian media owners who, collectively, have more than 100 years’ experience in producing news, ThinkNewsBrands shines a light on how and why professionally produced premium news content is the best partner for advertisers looking to grow their brands and businesses.

Find out more:
thinknewsbrands.com.au

Latest News
4th May

Marketers are urged to keep up brand messaging during COVID-19
Marketers are urged to keep up brand messaging during COVID-19

Media Releases
1st Jun

News media delivers record readership as news brands reach 18.2m Australians
News media delivers record readership as news brands reach 18.2m Australians

Media Releases
1st Jul

Australia’s leading content creators unite to launch the Premium Content Alliance
Australia’s leading content creators unite to launch the Premium Content Alliance
There are no results to display. Please try a different keyword or reset the filters to see everything.