Helping Australian businesses generate the greatest return from premium media
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Essential Premium Content Stats
4 in 5 adult Australians are reached by premium content each week
19 million read news media in a given week
85% average weekly reach of TV + BVOD
19.1 million access premium digital content every month
Premium & Preferred
Great marketing has the power to generate profitable relationships and the key to this is choosing the right media channels. Investing in premium content delivers unparalleled economic and brand-building benefits.
Trending Now
23 August 2021: In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+. The first release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 1 per cent […]
23 August 2021: In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+. The first release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 1 per cent […]
23 August 2021: Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube, regardless of whether the ads align with short or longer-form content on the user-generated video platform. The findings come from the second phase of The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted […]
23 August 2021: Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube, regardless of whether the ads align with short or longer-form content on the user-generated video platform. The findings come from the second phase of The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted […]
Latest from the resource centre
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2021 Fact Pack for a deep dive […]
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2021 Fact Pack for a deep dive […]
Premium digital environments matter, but how does premium digital video compare? Earlier in 2021, we proved that advertising in premium digital environments matters and is more effective for advertisers. Now, we dive into the world of premium video to see how it stacks up against user-generated and social video. We set out to see the […]
Premium digital environments matter, but how does premium digital video compare? Earlier in 2021, we proved that advertising in premium digital environments matters and is more effective for advertisers. Now, we dive into the world of premium video to see how it stacks up against user-generated and social video. We set out to see the […]