Helping Australian businesses generate the greatest return from premium media

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Essential Premium Content Stats

4 in 5 adult Australians are reached by premium content each week

19 million read news media in a given week

85% average weekly reach of TV + BVOD

19.1 million access premium digital content every month

Premium & Preferred

Great marketing has the power to generate profitable relationships and the key to this is choosing the right media channels. Investing in premium content delivers unparalleled economic and brand-building benefits.

Media Releases
23rd Aug

More than 20 million Australians continue to read news

23 August 2021: In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+. The first release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 1 per cent […]

More than 20 million Australians continue to read news

23 August 2021: In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+. The first release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 1 per cent […]

Latest News
23rd Aug

New research finds ads on BVOD are liked more and better remembered than ads on YouTube

23 August 2021: Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube, regardless of whether the ads align with short or longer-form content on the user-generated video platform. The findings come from the second phase of The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted […]

New research finds ads on BVOD are liked more and better remembered than ads on YouTube

23 August 2021: Ads that appear in Broadcaster Video on Demand (BVOD) are more effective and outperform video advertising across YouTube, regardless of whether the ads align with short or longer-form content on the user-generated video platform. The findings come from the second phase of The Benchmark Series, the largest cross-media advertising effectiveness study ever conducted […]

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Latest from the resource centre

Fact Packs
16th Sep

ThinkTV Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2021 Fact Pack for a deep dive […]

ThinkTV Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2021 Fact Pack for a deep dive […]

Research
23rd Aug

Not all digital video is equal

Premium digital environments matter, but how does premium digital video compare? Earlier in 2021, we proved that advertising in premium digital environments matters and is more effective for advertisers.  Now, we dive into the world of premium video to see how it stacks up against user-generated and social video. We set out to see the […]

Not all digital video is equal

Premium digital environments matter, but how does premium digital video compare? Earlier in 2021, we proved that advertising in premium digital environments matters and is more effective for advertisers.  Now, we dive into the world of premium video to see how it stacks up against user-generated and social video. We set out to see the […]

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