Helping Australian businesses generate the greatest return from premium media

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Essential Premium Content Stats

4 in 5 adult Australians are reached by premium content each week

19 million read news media in a given week

85% average weekly reach of TV + BVOD

19.1 million access premium digital content every month

Premium & Preferred

Great marketing has the power to generate profitable relationships and the key to this is choosing the right media channels. Investing in premium content delivers unparalleled economic and brand-building benefits.

Media Releases
30th Mar

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

23 March 2022: The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning aid for advertisers that draws on sales and campaign data from 60 Australian brands across 10 categories with collective annual advertising spend […]

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

23 March 2022: The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning aid for advertisers that draws on sales and campaign data from 60 Australian brands across 10 categories with collective annual advertising spend […]

Media Releases
16th Mar

Australian publishers forge partnership with REDcycle, launch advertising campaign

16 March 2022: Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials. Australia’s favourite newspapers and magazines have fully embraced the circular economy by establishing a partnership with REDcycle. On behalf of News Corp Australia, Nine, Seven West Media and Are […]

Australian publishers forge partnership with REDcycle, launch advertising campaign

16 March 2022: Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials. Australia’s favourite newspapers and magazines have fully embraced the circular economy by establishing a partnership with REDcycle. On behalf of News Corp Australia, Nine, Seven West Media and Are […]

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Latest from the resource centre

Fact Packs
17th Mar

ThinkTV Fact Pack: Jul to Dec 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H2 2021 Fact Pack for a deep dive on […]

ThinkTV Fact Pack: Jul to Dec 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H2 2021 Fact Pack for a deep dive on […]

Research
8th Mar

Not all ‘time spent’ is equal

Latest research shows time spent on a media platform is not the same as time spent consuming advertising. When it comes to all important ad attention, premium video (combined BVOD and short-form video) outperforms YouTube and social video (Facebook and Instagram). For every hour of time spent on different platforms, the amount of ad exposure […]

Not all ‘time spent’ is equal

Latest research shows time spent on a media platform is not the same as time spent consuming advertising. When it comes to all important ad attention, premium video (combined BVOD and short-form video) outperforms YouTube and social video (Facebook and Instagram). For every hour of time spent on different platforms, the amount of ad exposure […]

There are no results to display. Please try a different keyword or reset the filters to see everything.