Helping Australian businesses generate the greatest return from premium media

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Essential Premium Content Stats

4 in 5 adult Australians are reached by premium content each week

19 million read news media in a given week

85% average weekly reach of TV + BVOD

19.1 million access premium digital content every month

Premium & Preferred

Great marketing has the power to generate profitable relationships and the key to this is choosing the right media channels. Investing in premium content delivers unparalleled economic and brand-building benefits.

Media Releases
7th Jul

Claire Williams appointed Head of Marketing for Premium Content Alliance

7 July 2022: Williams brings 25 years of marketing and research experience to the role where she will head up marketing for the Alliance’s three brands, ThinkTV, ThinkNewsBrands and ThinkPremiumDigital The Premium Content Alliance (PCA) has announced the appointment of Claire Williams to the role of Head of Marketing. The Alliance was formed in 2020 […]

Claire Williams appointed Head of Marketing for Premium Content Alliance

7 July 2022: Williams brings 25 years of marketing and research experience to the role where she will head up marketing for the Alliance’s three brands, ThinkTV, ThinkNewsBrands and ThinkPremiumDigital The Premium Content Alliance (PCA) has announced the appointment of Claire Williams to the role of Head of Marketing. The Alliance was formed in 2020 […]

Media Releases
25th May

Total News readership continues to grow

23 May 2022: Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14. The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week […]

Total News readership continues to grow

23 May 2022: Total News readership is up 0.9 per cent for the 12 months to March 2022 as news continues to reach 97 per cent of Australians over the age of 14. The latest release of Total News readership shows news consumption continues to grow with 20.5 million Australians consuming news in a four-week […]

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Latest from the resource centre

Fact Packs
25th May

ThinkNewsBrands Fundamentals: Facts and stats May, 2022

Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership of news by age and by region Time spent with news by location and demographic Readership: […]

ThinkNewsBrands Fundamentals: Facts and stats May, 2022

Just need the facts? ThinkNewsBrands ‘Fundamentals’ provides all the facts and stats you need about engagement with Total News. Get all the facts you need about Total News: Detailed readership across news platforms (print, digital and cross platform) Readership of news by age and by region Time spent with news by location and demographic Readership: […]

Fact Packs
17th Mar

ThinkTV Fact Pack: Jul to Dec 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H2 2021 Fact Pack for a deep dive on […]

ThinkTV Fact Pack: Jul to Dec 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H2 2021 Fact Pack for a deep dive on […]

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