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Essential Premium Content Stats
4 in 5 adult Australians are reached by premium content each week
19 million read news media in a given week
85% average weekly reach of TV + BVOD
19.1 million access premium digital content every month
Premium & Preferred
Great marketing has the power to generate profitable relationships and the key to this is choosing the right media channels. Investing in premium content delivers unparalleled economic and brand-building benefits.
Trending Now
1 November 2021: A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news. Contrary to popular belief, Australians under the age of 40 are embracing news with a new report showing nine in 10 young Australians read news every month, a figure far greater than any other media channel. […]
1 November 2021: A new report, The Youth Chapter, debunks the myth that young Australians don’t engage with news. Contrary to popular belief, Australians under the age of 40 are embracing news with a new report showing nine in 10 young Australians read news every month, a figure far greater than any other media channel. […]
23 August 2021: In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+. The first release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 1 per cent […]
23 August 2021: In the first release of Total News readership figures produced by Roy Morgan, news reaches 97 per cent of the Australian population aged 14+. The first release of Total News readership shows news is holding strong with 20.4 million Australians consuming news in a four-week period, an increase of 1 per cent […]
Latest from the resource centre
Younger Australians are wholeheartedly embracing news. The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel. Ignite a movement […]
Younger Australians are wholeheartedly embracing news. The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel. Ignite a movement […]
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2021 Fact Pack for a deep dive […]
The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2021 Fact Pack for a deep dive […]