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Helping Australian businesses generate the greatest return from premium media

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Essential Premium Content Stats

4 in 5 adult Australians are reached by premium content each week

18.2 million read news media in a given month

84.9% average weekly reach of TV + BVOD

17.5 million access premium digital content every month

Premium & Preferred

Great marketing has the power to generate profitable relationships and the key to this is choosing the right media channels. Investing in premium content delivers unparalleled economic and brand-building benefits.

What is premium content?

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Media Releases
6th May

Research proves supreme effectiveness of advertising in premium digital media
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Research proves supreme effectiveness of advertising in premium digital media
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Media Releases
22nd Apr

Industry to move to a Total News metric
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Industry to move to a Total News metric
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Latest from the resource centre

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Research
4th Mar

Total TV generates business demand in the short and long-term
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Total TV generates business demand in the short and long-term
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Fact Packs
1st Mar

ThinkTV Fact Pack: Jul to Dec 2020
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ThinkTV Fact Pack: Jul to Dec 2020
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