Research

The Benchmark Series: The powerful impact of placement

Advertising in news is the most effective way to put your message in front of more Australians, more often, with greater impact.

When you think news, do you think the strongest reach, a growing audience, superior trust, and powerful immediate ROI impact? 

If not, it’s time to think again, because advertising in news deserves a greater share of your media mix.   

The latest findings from The Benchmark and Payback Series now prove that when it comes to increasing your brand and sales impact, national and metro news is a highly effective advertising channel.  

Commissioned by ThinkNewsBrands, The Benchmark Series is the largest cross-media advertising effectiveness study ever conducted in Australia. It set out to understand the impact news platforms have along the path to purchase by measuring key metrics across short- and long-term memory as well as brand lift. Additionally, the Payback Series research found news offers a greater return on media investment than social media. 

Here are the straight facts: 

  • Every week 19 million Australians read news across papers or online. That’s 9 out of 10 Australians aged 14+ 
  • Newspaper ads outperform Facebook by up to 4X  
  • Ads in news deliver 1.7X the brand impact of YouTube
  • News creates 8.5X greater memorability that the run of the internet
  • News is amongst the best for short-term ROI, offering 10% stronger sales growth than social media 

If you’re looking to best utilise the media dollars you spend, advertising in news is the most effective way to put your message in front of more Australians, more often, with greater impact.

Find out more and download the findings at thinknewsbrands.com.au

Research
1st Nov

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news. The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel. Ignite a movement […]

The Benchmark Series: The Youth Chapter

Younger Australians are wholeheartedly embracing news. The Youth Chapter is a new report containing the latest research on the hard to reach under 40s demographic. The Youth Chapter shows that people under 40 are regularly turning to Australia’s major news publishers. Each week, news engages more young Australians than any other channel. Ignite a movement […]

Fact Packs
16th Sep

ThinkTV Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2021 Fact Pack for a deep dive […]

ThinkTV Fact Pack: Jan to Jun 2021

The facts are in. Packed with all the latest ‘need-to-know’ facts to help you plan effective campaigns, ThinkTV’s latest Fact Pack contains new VOZ-enabled insights, and now offers a detailed snapshot of total video viewing and total ad-supported video viewing on any in-home viewing device. Download the H1 2021 Fact Pack for a deep dive […]

Research
23rd Aug

Not all digital video is equal

Premium digital environments matter, but how does premium digital video compare? Earlier in 2021, we proved that advertising in premium digital environments matters and is more effective for advertisers.  Now, we dive into the world of premium video to see how it stacks up against user-generated and social video. We set out to see the […]

Not all digital video is equal

Premium digital environments matter, but how does premium digital video compare? Earlier in 2021, we proved that advertising in premium digital environments matters and is more effective for advertisers.  Now, we dive into the world of premium video to see how it stacks up against user-generated and social video. We set out to see the […]

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