The Benchmark Series is Australia’s largest cross-media advertising effectiveness study
The initial roll out of the research shows national and metro news is a highly effective advertising channel based on its unique ability to encode brand memories.
News delivers superior advertising effectiveness and brand impact
Commissioned by ThinkNewsBrands in 2021, The Benchmark Series is an advertising effectiveness study overseen by Dr Duane Varan, CEO of audience research lab MediaScience.
Findings of the study include:
Find out more and download the findings at thinknewsbrands.com.au