Media Releases

Nicholas Gray appointed Chair of ThinkNewsBrands board

2 August 2021: Industry organisation appoints top news executives as chair and new board member

ThinkNewsBrands has today announced Nicholas Gray’s appointment as Chair of the board.

Formed in 2020, ThinkNewsBrands delivers empirical evidence and insights around how Australians engage with news demonstrating the impact of advertising in the channel. The organisation is funded by News Corp Australia, Nine and Seven West Media.

Gray has been a board member since the formation of ThinkNewsBrands in 2020 and steps up as Chair following the departure of Chris Janz. He is Managing Director of The Australian, NSW and Prestige Titles for News Corp Australia, a role he has held for the past two and a half years. Prior to that, he was the CEO of The Australian.

Gray said: “ThinkNewsBrands serves an important role resetting perceptions about news and highlighting the effectiveness of Total News. With more than 19 million people engaging with news every week, and audiences continuing to increase as Australians seek critical news and information, news, in print and digital, is a standalone media channel with reach leading the way. 

“I’d like to thank Chris for his contribution as inaugural chair. During his tenure, we appointed General Manager Vanessa Lyons, migrated measurement of news readership to Roy Morgan and delivered important research. I’m looking forward to working with my fellow board members and the ThinkNewsBrands team to continue this great work.”  

Nine’s Managing Director – Publishing, James Chessell, has also joined the board. Chessell recently stepped into the Managing Director role at Nine and prior to that was the Executive Editor of The Sydney Morning Herald and The Age following an impressive career as a journalist and editor working across Nine’s three main mastheads as well as The Australian

Chessell said: “I’m thrilled to bring my editorial experience to the ThinkNewsBrands board as we continue to future-proof quality journalism through advertising support. To me, this role signifies a commitment to advocating on behalf of news and the people who produce it.” 

The third board position is held by Nathan Cave, Chief Advertising Officer for Seven West Media’s West Australian division.  

ThinkNewsBrands General Manager Vanessa Lyons said: “These appointments solidify the balance of expertise across the board and the wider ThinkNewsBrands organisation. Between us we have marketing, sales and editorial experience which will continue to help with our vital work supporting Australian journalists and ensuring marketers understand the power of news. I’m excited to work with Nicholas, James and Nathan moving forward.” 

Media Enquiries
Brooke Hemphill
bhemphill@premiumcontentalliance.com.au
0419 351 445

About ThinkNewsBrands
Founded by Australian media owners who, collectively, have more than 100 years’ experience in producing news, ThinkNewsBrands shines a light on how and why professionally produced premium news content is the best partner for advertisers looking to grow their brands and businesses.

Find out more:
thinknewsbrands.com.au

Media Releases
30th Mar

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

23 March 2022: The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning aid for advertisers that draws on sales and campaign data from 60 Australian brands across 10 categories with collective annual advertising spend […]

ThinkTV launches Media Engine, democratises data to enable econometric modelling for brands

23 March 2022: The Media Engine empowers marketers to create better briefs by outlining the optimal media splits to generate revenue. In an Australian first, ThinkTV has launched the Media Engine, a planning aid for advertisers that draws on sales and campaign data from 60 Australian brands across 10 categories with collective annual advertising spend […]

Media Releases
16th Mar

Australian publishers forge partnership with REDcycle, launch advertising campaign

16 March 2022: Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials. Australia’s favourite newspapers and magazines have fully embraced the circular economy by establishing a partnership with REDcycle. On behalf of News Corp Australia, Nine, Seven West Media and Are […]

Australian publishers forge partnership with REDcycle, launch advertising campaign

16 March 2022: Ahead of Global Recycling Day on March 18, Australia’s major publishers have created a partnership with REDcycle further elevating the industry’s green credentials. Australia’s favourite newspapers and magazines have fully embraced the circular economy by establishing a partnership with REDcycle. On behalf of News Corp Australia, Nine, Seven West Media and Are […]

Latest News
14th Mar

Premium video generates up to 25 times more advertising attention than social video

14 March 2022: New research finds five hours of social video consumption is required to generate just one minute of video advertising attention versus 12 minutes of premium video. Advertising platforms have long shared usage data to demonstrate effectiveness and justify investment, however new research proves time spent on a platform is markedly different from […]

Premium video generates up to 25 times more advertising attention than social video

14 March 2022: New research finds five hours of social video consumption is required to generate just one minute of video advertising attention versus 12 minutes of premium video. Advertising platforms have long shared usage data to demonstrate effectiveness and justify investment, however new research proves time spent on a platform is markedly different from […]

There are no results to display. Please try a different keyword or reset the filters to see everything.