Australia’s leading content creators unite to launch the Premium Content Alliance

24 February 2020:  Australia’s leading premium content creation companies have joined together to form a new alliance that demonstrates to advertisers and marketers the strong economic and brand benefits of investing in premium, professionally produced content. The Premium Content Alliance will promote the value delivered to marketers via investment in premium media through three arms – ThinkTV, ThinkPremiumDigital and ThinkNewsBrands.