About the Premium Content Alliance
Helping Australian businesses generate the greatest value from premium media
The Premium Content Alliance promotes the value delivered to marketers via investment in premium media.
Today’s marketing efforts must draw on multiple media channels and so the Alliance provides clear evidence of how best to use media combinations. Additionally, it promotes the efficacy of premium content through three arms:
ThinkTV, ThinkPremiumDigital and ThinkNewsBrands.
Our Shareholders
The founding stakeholders of the Premium Content Alliance are Australia’s premium content producers who provide effective, trusted and regulated advertising environments that grow businesses.
Meet the team
Contact the Premium Content Alliance
If you have a request or a question, you can reach us using the contact form or details on this page. If you want to contact a specific member of the team, their details are included in the meet the team section.
- (+61) 02 8880 8365
- contact@premiumcontentalliance.com.au
- Premium Content Alliance
Level 2, 124 Walker Street, North Sydney NSW 2060 - linkedin.com/premium-content-alliance
- au_pca
Helping marketers and their agencies get the best from today’s TV. ThinkTV works with the marketing community to lead a collective effort that demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment.
Better digital, bigger impact.Premium digital is backed by comprehensive data capabilities, professionally produced content that engages audiences and the advantage of contextual placement.
Align your brand with the media platform that reaches nine out of 10 Australians and sets the nation’s daily agenda. With an attentive and engaged audience that relies on the news to inform their views, news brands provide an advertiser relevant, independently measured, brand-safe platform that produces real business results.