About the Premium Content Alliance

Helping Australian businesses generate the greatest value from premium media

The Premium Content Alliance promotes the value delivered to marketers via investment in premium media.

Today’s marketing efforts must draw on multiple media channels and so the Alliance provides clear evidence of how best to use media combinations. Additionally, it promotes the efficacy of premium content through three arms:
ThinkTV, ThinkPremiumDigital and ThinkNewsBrands.

Our Shareholders

The founding stakeholders of the Premium Content Alliance are Australia’s premium content producers who provide effective, trusted and regulated advertising environments that grow businesses.

Meet the team

25th Jun

Chief Executive Officer

Kim has more than two decades’ experience in the packaged goods, telco, finance and tourism industries and has worked in creative agencies and media agencies in the US and Australia. She has led marketing projects and departments for companies as diverse as Unilever, Pepsi Cola, Optus, AMP and Tourism Australia.

Kim Portrate
Chief Executive Officer

Kim has more than two decades’ experience in the packaged goods, telco, finance and tourism industries and has worked in creative agencies and media agencies in the US and Australia. She has led marketing projects and departments for companies as diverse as Unilever, Pepsi Cola, Optus, AMP and Tourism Australia.

Chief Executive Officer
Kim Portrate

Kim has more than two decades’ experience in the packaged goods, telco, finance and tourism industries and has worked in creative agencies and media agencies in the US and Australia. She has led marketing projects and departments for companies as diverse as Unilever, Pepsi Cola, Optus, AMP and Tourism Australia.

18th Feb

General Manager, ThinkNewsBrands

Vanessa Lyons is the General Manager of ThinkNewsBrands. A three-time CMO Top 50 lister, she has held a range of senior marketing positions including General Manager, Marketing and Customer Experience at Wilson Parking, Group Head of Marketing, at insurance business AUB Group and stints at both Telstra and Philips.

Vanessa Lyons
General Manager, ThinkNewsBrands

Vanessa Lyons is the General Manager of ThinkNewsBrands. A three-time CMO Top 50 lister, she has held a range of senior marketing positions including General Manager, Marketing and Customer Experience at Wilson Parking, Group Head of Marketing, at insurance business AUB Group and stints at both Telstra and Philips.

General Manager, ThinkNewsBrands
Vanessa Lyons

Vanessa Lyons is the General Manager of ThinkNewsBrands. A three-time CMO Top 50 lister, she has held a range of senior marketing positions including General Manager, Marketing and Customer Experience at Wilson Parking, Group Head of Marketing, at insurance business AUB Group and stints at both Telstra and Philips.

18th Feb

General Manager, ThinkPremiumDigital

Venessa Hunt is the General Manager of ThinkPremiumDigital where she champions the benefits of advertising on the premium digital media assets of Foxtel, Foxtel Media, Nine, News Corp, 10 and Seven West Media. Prior to joining ThinkPremiumDigital, Venessa was the Chief Digital Strategy Officer for GroupM and previously held roles at the organisation including Head […]

Venessa Hunt
General Manager, ThinkPremiumDigital

Venessa Hunt is the General Manager of ThinkPremiumDigital where she champions the benefits of advertising on the premium digital media assets of Foxtel, Foxtel Media, Nine, News Corp, 10 and Seven West Media. Prior to joining ThinkPremiumDigital, Venessa was the Chief Digital Strategy Officer for GroupM and previously held roles at the organisation including Head […]

General Manager, ThinkPremiumDigital
Venessa Hunt

Venessa Hunt is the General Manager of ThinkPremiumDigital where she champions the benefits of advertising on the premium digital media assets of Foxtel, Foxtel Media, Nine, News Corp, 10 and Seven West Media. Prior to joining ThinkPremiumDigital, Venessa was the Chief Digital Strategy Officer for GroupM and previously held roles at the organisation including Head of Digital Investment & Partnerships and Head of Mobile. Venessa has 15 years of media industry experience, as well as unmatched expertise in digital media in all of its forms, and is also a board director and ambassador for industry charity UnLtd.

25th Jun

Director of Business Operations

Starting her career in a ‘Big 4’ accounting firm, Kathryn has held a variety of positions including financial controller for one of Australia’s largest architectural firms. She is a qualified Chartered Accountant, Fellow of the Institute of Taxation and a Justice of the Peace NSW.

Kathryn Matthew
Director of Business Operations

Starting her career in a ‘Big 4’ accounting firm, Kathryn has held a variety of positions including financial controller for one of Australia’s largest architectural firms. She is a qualified Chartered Accountant, Fellow of the Institute of Taxation and a Justice of the Peace NSW.

Director of Business Operations
Kathryn Matthew

Starting her career in a ‘Big 4’ accounting firm, Kathryn has held a variety of positions including financial controller for one of Australia’s largest architectural firms. She is a qualified Chartered Accountant, Fellow of the Institute of Taxation and a Justice of the Peace NSW.

29th Jun

Head of Research

Steve has more than 25 years’ experience in media measurement and research. As the Head of Research, he oversees a research program to help advertisers and their agencies get the best out of today’s premium content. He was previously at Nine where he acted as the director of research for 11 years. He also served […]

Steve Weaver
Head of Research

Steve has more than 25 years’ experience in media measurement and research. As the Head of Research, he oversees a research program to help advertisers and their agencies get the best out of today’s premium content. He was previously at Nine where he acted as the director of research for 11 years. He also served […]

Head of Research
Steve Weaver

Steve has more than 25 years’ experience in media measurement and research. As the Head of Research, he oversees a research program to help advertisers and their agencies get the best out of today’s premium content. He was previously at Nine where he acted as the director of research for 11 years. He also served for two years as chairman of OzTAM.

29th Jun

Head of Customer Experience

Danielle is an experienced B2B marketing professional specialising in customer experience, both online and through engaging industry events. She connects brands with target audiences in relevant and meaningful environments to drive commercial outcomes and has previously worked with organisations including ThinkTV and Free TV.

Danielle McWilliam
Head of Customer Experience

Danielle is an experienced B2B marketing professional specialising in customer experience, both online and through engaging industry events. She connects brands with target audiences in relevant and meaningful environments to drive commercial outcomes and has previously worked with organisations including ThinkTV and Free TV.

Head of Customer Experience
Danielle McWilliam

Danielle is an experienced B2B marketing professional specialising in customer experience, both online and through engaging industry events. She connects brands with target audiences in relevant and meaningful environments to drive commercial outcomes and has previously worked with organisations including ThinkTV and Free TV.

29th Jun

Head of Marketing

Rowena is a marketing and media professional with 20 years’ experience working with blue chip FMCG/OTC companies, across international markets. She has held both global strategy and local operational roles. Her areas of interest include brand strategy, return on investment, metrics, quantitative research and analytics.

Rowena Newman
Head of Marketing

Rowena is a marketing and media professional with 20 years’ experience working with blue chip FMCG/OTC companies, across international markets. She has held both global strategy and local operational roles. Her areas of interest include brand strategy, return on investment, metrics, quantitative research and analytics.

Head of Marketing
Rowena Newman

Rowena is a marketing and media professional with 20 years’ experience working with blue chip FMCG/OTC companies, across international markets. She has held both global strategy and local operational roles. Her areas of interest include brand strategy, return on investment, metrics, quantitative research and analytics.

29th Jun

Head of Communications

A former journalist and magazine editor specialising in the media, marketing and advertising sector, prior to joining the Premium Content Alliance, Brooke consulted for a number of agencies and industry organisations including M&C Saatchi Group, Pacific Magazines and Magazine Networks.

Brooke Hemphill
Head of Communications

A former journalist and magazine editor specialising in the media, marketing and advertising sector, prior to joining the Premium Content Alliance, Brooke consulted for a number of agencies and industry organisations including M&C Saatchi Group, Pacific Magazines and Magazine Networks.

Head of Communications
Brooke Hemphill

A former journalist and magazine editor specialising in the media, marketing and advertising sector, prior to joining the Premium Content Alliance, Brooke consulted for a number of agencies and industry organisations including M&C Saatchi Group, Pacific Magazines and Magazine Networks.

29th Jun

Research Analyst

Lance is an experienced researcher having previously held positions with organisations including News Corp Australia as well as roles in telecommunications and FMCG in both Australia and the UK. Lance is focused on designing research and analysis solutions tailored to addressing specific business problems.

Lance Clatworthy
Research Analyst

Lance is an experienced researcher having previously held positions with organisations including News Corp Australia as well as roles in telecommunications and FMCG in both Australia and the UK. Lance is focused on designing research and analysis solutions tailored to addressing specific business problems.

Research Analyst
Lance Clatworthy

Lance is an experienced researcher having previously held positions with organisations including News Corp Australia as well as roles in telecommunications and FMCG in both Australia and the UK. Lance is focused on designing research and analysis solutions tailored to addressing specific business problems.

5th Feb

CX and Events Executive

Grace is an experienced Event professional, specialising in high-level Corporate B2B Events. She has previously worked across a number of industries and professions including Retail, Sport, Marketing, and HR, delivering content driven events, engagements and activations, to provide value through knowledge exchange.

Grace Quinn
CX and Events Executive

Grace is an experienced Event professional, specialising in high-level Corporate B2B Events. She has previously worked across a number of industries and professions including Retail, Sport, Marketing, and HR, delivering content driven events, engagements and activations, to provide value through knowledge exchange.

CX and Events Executive
Grace Quinn

Grace is an experienced Event professional, specialising in high-level Corporate B2B Events. She has previously worked across a number of industries and professions including Retail, Sport, Marketing, and HR, delivering content driven events, engagements and activations, to provide value through knowledge exchange.

5th Feb

Christina Brown
Campaign Manager
Campaign Manager
Christina Brown
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Contact the Premium Content Alliance

If you have a request or a question, you can reach us using the contact form or details on this page. If you want to contact a specific member of the team, their details are included in the meet the team section.

    Helping marketers and their agencies get the best from today’s TV. ThinkTV works with the marketing community to lead a collective effort that demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment.


    Better digital, bigger impact.Premium digital is backed by comprehensive data capabilities, professionally produced content that engages audiences and the advantage of contextual placement.



    Align your brand with the media platform that reaches nine out of 10 Australians and sets the nation’s daily agenda. With an attentive and engaged audience that relies on the news to inform their views, news brands provide an advertiser relevant, independently measured, brand-safe platform that produces real business results.