About the Premium Content Alliance

Helping Australian businesses generate the greatest value from premium media

The Premium Content Alliance promotes the value delivered to marketers via investment in premium media.

Today’s marketing efforts must draw on multiple media channels and so the Alliance provides clear evidence of how best to use media combinations. Additionally, it promotes the efficacy of premium content through three arms:
ThinkTV, ThinkPremiumDigital and ThinkNewsBrands.

Our Shareholders

The founding stakeholders of the Premium Content Alliance are Australia’s premium content producers who provide effective, trusted and regulated advertising environments that grow businesses.

Meet the team

25th Jun

Chief Executive Officer
Kim Portrate
Chief Executive Officer
Chief Executive Officer
Kim Portrate

25th Jun

Director of Business Operations
Kathryn Matthew
Director of Business Operations
Director of Business Operations
Kathryn Matthew

29th Jun

Rowena Newman
Head of Marketing
Head of Marketing
Rowena Newman

29th Jun

Steve Weaver
Head of Research
Head of Research
Steve Weaver

29th Jun

Head of Customer Experience
Danielle McWilliam
Head of Customer Experience
Head of Customer Experience
Danielle McWilliam

29th Jun

Head of Communications
Brooke Hemphill
Head of Communications
Head of Communications
Brooke Hemphill

29th Jun

Lance Clatworthy
Research Analyst
Research Analyst
Lance Clatworthy
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Contact the Premium Content Alliance

If you have a request or a question, you can reach us using the contact form or details on this page. If you want to contact a specific member of the team, their details are included in the meet the team section.

    Helping marketers and their agencies get the best from today’s TV. ThinkTV works with the marketing community to lead a collective effort that demonstrates how advertising in broadcast-quality content environments provides the greatest return on investment.


    Better digital, bigger impact.Premium digital is backed by comprehensive data capabilities, professionally produced content that engages audiences and the advantage of contextual placement.



    Align your brand with the media platform that reaches nine out of 10 Australians and sets the nation’s daily agenda. With an attentive and engaged audience that relies on the news to inform their views, news brands provide an advertiser relevant, independently measured, brand-safe platform that produces real business results.