Helping Australian businesses generate the greatest value from premium media

Kim has more than two decades’ experience in the packaged goods, telco, finance and tourism industries and has worked in creative agencies and media agencies in the US and Australia. She has led marketing projects and departments for companies as diverse as Unilever, Pepsi Cola, Optus, AMP and Tourism Australia.

Vanessa Lyons is the General Manager of ThinkNewsBrands. A three-time CMO Top 50 lister, she has held a range of senior marketing positions including General Manager, Marketing and Customer Experience at Wilson Parking, Group Head of Marketing, at insurance business AUB Group and stints at both Telstra and Philips.

Venessa Hunt is the General Manager of ThinkPremiumDigital where she champions the benefits of advertising on the premium digital media assets of Foxtel, Foxtel Media, Nine, News Corp, 10 and Seven West Media. Prior to joining ThinkPremiumDigital, Venessa was the Chief Digital Strategy Officer for GroupM and previously held roles at the organisation including Head of Digital Investment & Partnerships and Head of Mobile. Venessa has 15 years of media industry experience, as well as unmatched expertise in digital media in all of its forms, and is also a board director and ambassador for industry charity UnLtd.

Starting her career in a ‘Big 4’ accounting firm, Kathryn has held a variety of positions including financial controller for one of Australia’s largest architectural firms. She is a qualified Chartered Accountant, Fellow of the Institute of Taxation and a Justice of the Peace NSW.

Steve has more than 25 years’ experience in media measurement and research. As the Head of Research, he oversees a research program to help advertisers and their agencies get the best out of today’s premium content. He was previously at Nine where he acted as the director of research for 11 years. He also served for two years as chairman of OzTAM.

Danielle is an experienced B2B marketing professional specialising in customer experience, both online and through engaging industry events. She connects brands with target audiences in relevant and meaningful environments to drive commercial outcomes and has previously worked with organisations including ThinkTV and Free TV.

Rowena is a marketing and media professional with 20 years’ experience working with blue chip FMCG/OTC companies, across international markets. She has held both global strategy and local operational roles. Her areas of interest include brand strategy, return on investment, metrics, quantitative research and analytics.

A former journalist and magazine editor specialising in the media, marketing and advertising sector, prior to joining the Premium Content Alliance, Brooke consulted for a number of agencies and industry organisations including M&C Saatchi Group, Pacific Magazines and Magazine Networks.

Lance is an experienced researcher having previously held positions with organisations including News Corp Australia as well as roles in telecommunications and FMCG in both Australia and the UK. Lance is focused on designing research and analysis solutions tailored to addressing specific business problems.

Grace is an experienced Event professional, specialising in high-level Corporate B2B Events. She has previously worked across a number of industries and professions including Retail, Sport, Marketing, and HR, delivering content driven events, engagements and activations, to provide value through knowledge exchange.